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How Super are Superfruits?

In a simple answer: no more super than “regular” fruits.  There are a lot of fruits, particularly exotic fruits hyped by the media these days, including goji berries, acai, mangosteen, sea berry, and the most common, pomegranate.  So, do they actually boost your health so much that monks in the Himalayas live for 100 years simply because they eat gojis for breakfast? No. Don’t be so gullible. Ok, I’m willing to admit that I partially bought into the hype.  I went to my local health food store and bought some goji berries.  But, have you ever tasted one? They’re not very good.

Anyway, I digress. Nutritionally, gojis are packed with vitamin C, riboflavin, potassium, iron, and zinc (among other minerals).  But so are other fruits and vegetables too – cheaper ones that are grown in this country and shouldn’t be overlooked.

The greater issue here is that the claims made on packaging are blatantly wrong.  Here are a few examples:


Product claims are unregulated and (usually) unsupported.  What’s even worse is that these products can have the opposite effect.  For instance, say you normally sip tea or coffee at work.  Maybe you add a little milk to your tea (which is fine).  But today, instead of tea, you choose a bottled Superfruit Tea.  Rather than about 20 calories in your regular tea, you’re getting 70 calories in 1 serving of Superfruit Tea.  But there isn’t 1 serving in a bottle, there are 2, so if you drink a bottle, you’re getting an extra 140 calories.  My point is that these sweetened teas add unnecessary calories that you simply don’t need.

And for the record, scientific evidence doesn’t support that these “superfruits” have super benefits.

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